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Representing the diverse touristic regions of the Canton Lucerne:
Entlebuch
Sursee
Luzern
Weggis-Vitznau-Rigi
Pilatus
Willisau
Innotour
Campaign visual for InnoTour, an initiative by Luzern Tourismus and other regional organizations. Its core goal: Sustainability transformation and economic valorization of sustainability in the destination as well as positioning Lucerne as a sustainable destination. Great thanks to Chiara Fabel, Luzern Tourismus and Jürg Stettler, HLSU